Social media management for a moving company
Nobody hires a mover because of a Facebook post. They do rule you out because the last post was from 2023 and the page looks abandoned. For a business handling people's entire lives in a truck, an inactive page reads as a company that might not exist next month.
The realistic goal is proof of life and proof of care. Three posts a week: a crew shot at a real job, a packing tip that is actually useful, a route or a city you covered this week. In peak season, availability posts convert directly, because a person who just lost their first choice of mover is scrolling for anyone with a truck free on the 30th.
Reviews are the best raw material. Screenshot a good one, pair it with a photo from that job, post it. It costs nothing and it works because the social proof and the visual evidence arrive together.
Two weeks in, working means a page that looks active, a posting rhythm someone can maintain after the trial, and a small pool of content that doubles as ad creative when you turn Meta on.