Email and SMS campaigns for a moving company
Movers treat every job as a one-off, which is why most of them re-buy the same customer three years later at full aggregator price. Roughly one household in nine moves each year, your past customers move again, and they refer more than almost any other trade because moving is a story people tell.
The list has three segments and each gets a different message. Past customers get a light annual touch and a referral ask. Quoted-but-never-booked leads get a seasonal offer, and this is the highest-return segment nobody works, since those people already gave you a move date and a phone number. Realtors, property managers and apartment complexes get a short monthly note about availability.
SMS carries the time-sensitive work. A last-minute crew opening on the 30th, sent to people who requested quotes in the last 90 days, fills trucks that would otherwise sit. Keep it to one message, opt-out included, never twice a week.
Two weeks in, working means a cleaned list, three sequences running, and bookings you can trace back to the send.