Local SEO and Google profile for a moving company
For a moving company the profile is the storefront. Most customers find you in the map pack, judge you on review count and photos, tap call, and never open your website. Across 75,599 listings we track, 30 reviews is the median, which means half of your competitors are beatable within one busy summer.
Start with categories. Mover as primary, then moving and storage service, self-storage facility or trucking company only if you genuinely operate them. Fill the services list with the jobs people search by name: apartment movers, piano moving, long distance moving, packing services, senior moves, labor only, storage.
Hours are the quiet problem. 29.6% of moving companies list no hours at all, and only 51% list Saturday, which is the single busiest moving day of the week. A red "Closed" on the day your customer is standing in an empty apartment is a lost job you never see.
Two weeks in, working means categories corrected, Saturday hours live, twenty real job photos posted, a weekly post running, and profile calls tracked separately from everything else.