Mover Growth Lab is an independent site for people who own moving companies and are tired of buying leads, buying directory placement, and buying promises before anything has been proven.
Who writes it
Steve Meitler is the editor. He has spent years running marketing for local service businesses, moving and storage companies among them, and has watched enough owners pay for the same shared lead five ways over. Everything here is written so an owner can check it.
Where the benchmark numbers come from
The benchmark report is built from public Google Business Profile listings. We run Google Maps searches for movers, moving and storage services, and related categories in every US state, collect only the public fields on each listing (review count, star rating, website link, hours, primary category, location), deduplicate by Google place ID, and compute the statistics. Nothing comes from behind a login and no personal data is stored, including reviewer names. The dataset currently holds 75,599 listings across 51 states and is refreshed monthly.
Two caveats. At this scale collection errors happen, so treat every figure as accurate to within a point or two. And the moving category on Google is messy: it mixes van lines, two-man local crews, storage facilities and truck rental counters. The report shows the category mix so you can see what is in the pool.
Editorial rules
- No pay-to-play. No company can buy a mention, a recommendation, or a spot in a list here.
- Every number is sourced, either to our own dataset or to a primary source such as Google's documentation or the Federal Motor Carrier Safety Administration. Opinions are labeled as opinions.
- Guides are written for an owner who is dispatching crews at 6 a.m. If a step cannot be done by a working owner or handed to one office person, it does not go in.
- We date every guide and update it when the platforms change.
- We do not publish the name of any moving company as a bad example. The industry has enough of that.
How the free trial works
The site is paid for by the marketing work we do for moving companies. We offer every service as a free 14-day trial because a mover should watch the phone ring before writing anyone a check. You text or call, tell us what you want to try (Google Ads, Meta ads, AI search optimization, local SEO and Google profile work, a website, social media, review generation, missed-call text-back, email and SMS, bookkeeping, or cold-call appointment setting), and we build it in your own accounts, usually within 48 hours of a 20-minute setup call.
It runs for 14 days. No card is on file and nothing renews. At the end you keep it at a price quoted before the trial started, switch, or stop. We do not promise a number of moves, because nobody honest can.
Text or call (385) 832-6175, or use the free trial page.