Missed-call text-back for a moving company
A moving customer never leaves a voicemail. They are collecting four quotes, and if you do not answer, the next name on the list does. That is the whole game, and it explains why aggregator leads pay for one buyer and lose money for the other four.
If you buy shared leads, the only version that works is speed. A lead lands, an automatic text goes out within seconds naming the customer, their move date and your company, while a real phone rings simultaneously. Then five touches over 48 hours: call at one minute, call at ten, text at thirty, call the next morning, text the day after. Most companies make one call and quit.
For your own inbound line, missed-call text-back is the cheapest fix available. An unanswered call triggers a text inside seconds asking for the date and the size of the place, and replies land in an inbox the office watches.
At a typical residential ticket with a quarter of your calls going unanswered, the arithmetic is uncomfortable. Run your own numbers in the calculator.