Mover Growth Lab

Guides

Practical, specific guides for moving companies who want more calls and booked jobs.

Hiring a marketing agency for a moving company, or doing it yourself

What to do in house, what to pay for, the red flags in a mover's pitch, why lead sellers are not marketing, fair prices, and why a deal starts with a trial.

2026-09-01

The mover's off-season plan: what to run from October to April

Why moving demand collapses after Labor Day, what to sell in the slow months, realtor and property manager referrals, and the work to do before next summer.

2026-08-26

Pricing and quoting for movers: binding estimates, deposits and good-better-best

How to present moving prices, when a binding not-to-exceed estimate wins the job, deposit and cancellation terms that are fair, and how pricing sets ad cost.

2026-08-19

Speed to lead for movers: beating the four other companies your customer called

Why shared moving leads are won in the first 60 seconds, what a missed call costs at a $1,450 average job, text-back setup, and a phone process that works.

2026-08-12

The seven things a moving company website has to do

Speed, tap to call, instant quote, license numbers, local and long-distance pages, real photos and pricing. What a mover's site must do and what to cut.

2026-08-05

How a moving company shows up in ChatGPT, Perplexity and Google AI answers

What AI assistants use to pick which movers to name, the page structure they quote, why licensing data matters, and a checklist for a local moving company.

2026-07-31

Facebook and Instagram ads for moving companies that book actual moves

The creative that works for movers, offers worth running, realistic budgets and cost per lead, retargeting, and how to reach realtors and apartment managers.

2026-07-24

Google Ads for moving companies: budgets, campaigns and the money pits

What a moving lead really costs, the campaign structure for local and long-distance, the keywords that drain budget, and how to schedule around peak season.

2026-07-17

Google Business Profile setup for moving companies, field by field

Categories, service areas, local versus long-distance, photos that prove you are real, license numbers, hours that match your phone, posts and Q and A.

2026-07-10

How moving companies get more Google reviews (and why the timing is different)

The day-after ask, the exact text to send, why asking at the truck fails, how to handle a damage review, and what a healthy review pace looks like for a mover.

2026-07-03

Try any marketing service free for 14 days.

Pick anything we do. We run it for your moving company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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