Where Delaware's moving companies are
The largest concentrations of moving companies in our Delaware data are in Wilmington, Dover, Middletown, Newark, New Castle, Millsboro, Rehoboth Beach and Townsend. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wilmington.
The map pack in Delaware
Google shows three businesses in the map pack for a search like "moving company near me" in Wilmington. In Delaware the shops that hold those spots usually sit near the 90th percentile, 256 reviews, not the median. 32.4% of Delaware moving companies have passed 100 reviews; the other 67.6% are competing for whatever is left below the fold.
The website gap in Delaware
A website is the clearest marker of a moving company that is going to compete for the map pack, and 25.8% of moving companies in Delaware do not have one linked. Across the country the median review count with a site is 58, without one 1. If your shop is in the 25.8%, start there.
What to do first in Delaware
- Put up a real website if you are in the 25.8% without one. Service pages, city pages for Wilmington, Dover, Middletown, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 33-review shop past the Delaware 75th percentile (141) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Delaware customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 33 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.