Mover Growth Lab
For moving company owners

More moves.
Fuller trucks.
Free for 14 days.

Google Ads, Meta ads, AI search, reviews, website, missed-call follow-up, even the books. Pick one and we run it for two weeks at no cost. Then you decide.

Free for 14 daysNo card requiredText or call to start

75,599moving companies benchmarked
30median Google reviews
22.3%have no website
58 vs 1median reviews, website vs none
The free 14-day trial

Everything a moving company needs to fill next month's calendar

Every service below is included in the 14-day free trial. Start with whichever one is costing you the most jobs right now.

Google Ads management

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for.

Free for 14 days

Facebook and Instagram ads

Offers to homeowners in your zip codes, retargeting, and creative that gets replies.

Free for 14 days

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Free for 14 days

Local SEO and Google profile

Categories, services, photos, posts and Q&A tuned to win the map pack in your area.

Free for 14 days

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Free for 14 days

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

Free for 14 days

Review generation and reputation

Ask-at-the-door scripts, automatic texts, tracking per tech, and replies to the bad ones.

Free for 14 days

Missed-call text-back

Every missed call gets a text in seconds, and every lead gets followed up until it answers.

Free for 14 days

Email and SMS campaigns

Seasonal offers and reminders to past customers, the cheapest jobs you will ever book.

Free for 14 days

Bookkeeping and financials

Clean books, categorized spend and a monthly P&L so you know which marketing pays.

Free for 14 days

Appointment setting

Trained callers booking commercial and property-manager appointments onto your calendar.

Free for 14 days

Analytics and reporting

One dashboard: calls, leads, cost per lead and booked jobs by channel, updated weekly.

Free for 14 days

Benchmark data

What 75,599 moving companies look like on Google

Computed from public Google Business Profile listings across 51 states, refreshed monthly. Read the full report.

75,599
moving companies in our Google Business Profile dataset
30
median review count
22.3%
have no website listed
35.9%
have fewer than 10 reviews

No trade gets sold marketing harder than moving. Aggregators sell you the same lead they sold to four other trucks. Directories charge you to sit above your own listing. And every homeowner who calls you has already read a news story about a mover who held someone's furniture hostage. You are quoting against that before you say a word.

This site is written for the owner sitting in that spot. Every guide gives you the whole method, with numbers, whether or not you ever contact us. If you would rather have it done for you, pick one service and we run it for 14 days free. No card. If the calendar does not fill, you have lost nothing but a setup call.

What is on the site

The benchmark report is built from 75,599 public Google Business Profile listings for moving and storage companies across 51 states. The median moving company has 30 reviews. 18.6% sit below 4.0 stars, which is a worse rating spread than almost any other home service trade. 22.3% list no website at all. Movers with a site carry a median of 58 reviews; movers without one carry 1. Find where you sit before you spend a dollar.

The guides cover what actually books moves: review timing that fits a job where the customer is exhausted at the end, a Google profile that separates local from long-distance work, Google Ads that do not bleed on "moving companies near me" typed by someone comparing seven quotes, video surveys, binding estimates, realtor and property-manager referrals, and how to beat an aggregator lead by calling first.

The missed-call calculator takes your average job value and your monthly volume and shows what unanswered calls cost. At a $1,450 average move, one missed call a day is not a rounding error.

Who writes this

Steve Meitler edits the site. He has run growth campaigns for local service businesses, moving companies among them, and builds the benchmark dataset himself from public listings. The method and the editorial rules are on the about page.

Guides

Field guides for moving companies

1

Hiring a marketing agency for a moving company, or doing it yourself

What to do in house, what to pay for, the red flags in a mover's pitch, why lead sellers are not marketing, fair prices, and why a deal starts with a trial.

2

The mover's off-season plan: what to run from October to April

Why moving demand collapses after Labor Day, what to sell in the slow months, realtor and property manager referrals, and the work to do before next summer.

3

Pricing and quoting for movers: binding estimates, deposits and good-better-best

How to present moving prices, when a binding not-to-exceed estimate wins the job, deposit and cancellation terms that are fair, and how pricing sets ad cost.

4

Speed to lead for movers: beating the four other companies your customer called

Why shared moving leads are won in the first 60 seconds, what a missed call costs at a $1,450 average job, text-back setup, and a phone process that works.

5

The seven things a moving company website has to do

Speed, tap to call, instant quote, license numbers, local and long-distance pages, real photos and pricing. What a mover's site must do and what to cut.

6

How a moving company shows up in ChatGPT, Perplexity and Google AI answers

What AI assistants use to pick which movers to name, the page structure they quote, why licensing data matters, and a checklist for a local moving company.

All guides

Latest

From the blog

After Labor Day the moving lead does not disappear, it changes shape

Peak season just ended. The families are gone, the apartment turns and senior moves are not, and the next eight weeks decide what your June looks like.

Should you quote a binding price off a two minute video?

Video surveys let a small moving company give not-to-exceed prices without driving to every house. What it costs in margin, what it wins in close rate.

Questions

Common questions

How many Google reviews does a moving company need?

More than the trucks you appear next to. Across 75,599 moving listings the median is 30 reviews and 47.2% have fewer than 25. In a real metro the companies holding the map pack are usually past 150, and the 75th percentile is 146. Because a move ends with an exhausted customer, timing matters more than volume: ask the day after, not at the truck. The scripts are in the reviews guide.

Why is my rating lower than other trades?

Because moving is the only home service where the customer watches every minute of the job and something they own can break. Across the dataset the mean rating is 4.4 stars and 18.6% of moving companies sit below 4.0. That is a wide bottom tier compared with most trades. It also means a genuine 4.7 with 200 reviews separates you from the field faster in this industry than in any other.

Are shared leads from moving.com or HomeAdvisor worth buying?

They work only if you win the race. Those platforms sell the same request to four or five movers, so the quote is decided by who calls first and who sounds least like a call center. If you buy them, treat a lead like a fire alarm: call inside 60 seconds, text if no answer, offer a video survey on the spot. If nobody in your office can do that, the money is better spent on your own Google presence. See the speed-to-lead guide and the do-it-yourself or hire it out guide.

Should I market local moves or long-distance?

They are two businesses with two funnels. Local moves are hourly, decided in a day or two, and won on availability and reviews. Long-distance is a bigger ticket with a two to six week research window, more quote shopping, and far more scam anxiety, which is why the interstate customer will check your USDOT number. Most owners should build the local machine first and add long-distance pages once the crews are booked.

More questions

Try any marketing service free for 14 days.

Pick anything we do. We run it for your moving company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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